January 14th, 2010 
Grace
Next billion mobile users to come from Asia, MMA predicts
The next billion users of mobile devices and services will likely come from Asia, a region that continues to lead the pace of the global mobile growth, the Mobile Marketing Association (MMA), predicted.
Industry group MMA, which recently released its top mobile industry predictions, said with roughly one-third of the over 4 billion mobile subscribers in the world already coming from Asia, mobile telecommunications is definitely an area that has come of age.
Growth across all areas of mobile telecommunications – whether it be infrastructure, mobile phone subscriptions, mobile Internet, SMS, or gaming – is happening at an explosive pace all across Asia, as the adoption of mobile communications is outpacing internet adoption across the region, and by substantial amounts, the MMA said.
Aside from industry growth, the MMA also predicted mobile data use increase in the APAC region, brought by innovative smart devices and killer applications.
Mobile use will also increase with the ongoing proliferation of high data consumption services that include video or peer-to-peer applications, the MMA said.
On the user plan side, the MMA predicted that applications for smartphone devices like the Apple iPhone in the APAC region will compel carriers to include mobile data plans as value-added services.
Applications that are specifically developed for the iPhone, Android phones, Blackberry devices and others will eventually convert many to mobile data use for internet access, the MMA said. This is a pull factor for subscribers to add mobile data VAS – in turn this will add to the ARPU for each subscriber and improve the bottom line for operators.
Mergers and acquisition will also impact the mobile industry, the MMA said, noting that the recent merger of Google and Admob validates the power, reach and value of the wider mobile marketing industry.
For big brands that already leverage Google’s vast suite of online advertising tools, there will be an expansion across mobile channels, as well as more integrated campaigns that captivate and engage across web, mobile, print and experiential channels, the MMA said.
In terms of security, higher mobile data use will raise concerns over online/mobile privacy, particularly as users share important personal information over social media, the industry group said.
Platforms such as Facebook have already had to address the use of user data and put new privacy policies in place, and this will only increase with the more pervasive use of social media and as other online services go mobile.
The MMA further said other mobile-based services, such as mobile payment, will continue to grow, with the global remittance moving through the Asian population.
Currently, Singapore and Hong Kong are the most mature electronic payment markets in Asia. The industry is growing rapidly and provides significant opportunities for all electronic payment channels including mobile platforms.
Mobile healthcare is another fast growing segment in Asia with its aging but tech-friendly population, as well as mobile music, the MMA said.
Lastly, mobile application appealing to gamers will also rise, the MMA said.
Smartphones can double as mobile game machines, and the delivery of advertising within mobile applications for games will only grow in the next year, the group said.
Via MB.com.ph
Posted in 
Tags: 
[...] it explains why the APAC region is such an important target for every smartphone maker.Source: Next billion mobile users to come from Asia Tags: mobile blog comments powered by Disqus var disqus_url = [...]
Good site, where did you come up with the knowledge in this piece of content? I’m glad I found it though, ill be checking back soon to see what other articles you have.
This post was very nicely written, and it also contains a lot of useful facts. I appreciated your professional way of writing this post.
Thanks for the nice article, I’m excitedly waiting for my Samsung Captivate from T-Mobile as soon as they basically confirm that they’re carrying it. I was in my nearby shop today and experienced a hold of their dummy device. It looks and feels significantly better than I imagined. This is actually going to be the cell phone to get. Never mind the iPhone 4g, the Galaxy S is where it’s at. As for me, I’m upgrading from a Samsung Pixon after an 18 month contract and am happy to have finally settled on the Galaxy S. The decision process was fraught with many, many hours of study on the web. I was close to an HTC Desire and actually closer to an Xperia X10 but then, from out of nowhere, I came across the GSMArena.com review of the Galaxy S and it just does everything so well.
Thanks! Very unique writing. Comments are good as well. Happy new year!
Great blog I have an iphone and use it more than I ever have any other phone and as phones get better and better the usage will increase. good blog very interesting.
Great post. Thank you for publishing this webpage. Will definetly come back for extra attention-grabbing information.
verygoodinformation
I think mobile application is the engine of the growth.
Hey, I just had to point out that this specific website’s design is very impressive according to my understading.
Healthcare. The baby boomers will be retiring enmasse in the next decade. Doctors, nurses, etc. and so forth will be hot. Medical insurance. international boat transport.
Someone I m倀ier with visits your site commonly and recommended it to me to skim also.
Its like you research my mind! You seem to find out so much about this, like you wrote the guide in it or something. I think which you can perform with some pics to generate the message home only a little bit, but other than that, that is great blog.
I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…
I thought it was going to be some boring old post, but it really compensated for my time. I will post a link to this page on my blog. I am sure my visitors will find that very useful.
After reading this I thought it was very informative. I appreciate you taking the time and effort to put this post together. Once again I find myself spending way to much time both reading and commenting. But so what, it was still worth it!
A person necessarily assist to make significantly posts I’d state. This is the very first time I frequented your website page and up to now? I surprised with the research you made to make this actual publish extraordinary. Great job!
Just desire to say your article is as surprisingThe clarity in your post is simply cool and i could assume you are an expert on this subjectWell with your permission let me to grab your feed to keep up to date with forthcoming postThanks a million and please carry on the gratifying work.
i use galaxy mini
that great
depanpos | sablon kaos satuan
Undoubted, Asia have it’s own market, and the phone market is grow faster over the years